The long-awaited Chanel cruise collection was to be presented on the island of Capri. In connection with the pandemic, the catwalk was canceled, and the creative director of the legendary fashion house, Virginie Viard, presented her new creations online a few days ago. But even in a global crisis, it has not changed the original idea.
Inspired by the history of the world jet-set from the ’60s, Virginie Viard embarked on an imaginary journey across the Mediterranean – from the port of Capri to the French Riviera. In this imaginary regatta, the designer gathered the perfect wardrobe, corresponding to all the canons of the best seaside resorts – playful dresses, comfortable knitted sets, jeans, light jackets.
“For me, this collection turned out entirely in the spirit of Southern France or Capri, where we planned to present it. She is the embodiment of the whole Mediterranean: everything is light and practical, without ceremonial dress”, said Virginie Viard.
“The photoshoot was not on the Cote d’Azur and against the backdrop of the fabulous Mediterranean landscape, we took pictures of our clothes in Paris”, explains the president of fashion at Chanel, Bruno Pavlovsky.
Like the rest of the world, quarantined by the pandemic, Chanel is aware of the situation facing humanity and is not far from the anger and despair of black people protesting around the world against systemic racism, demanding justice for George Floyd, Breonna Taylor and many other people who died at the hands of the police.
“Chanel has its own position and values - and these values do not support racism in the United States or any other country in the world”, said Bruno Pavlovsky. “It is important for our fashion house to demonstrate its position in this situation – this is not the world we want to exist in. Racism is unacceptable as a way of behaving. For us, it is reprehensible and we clearly state that we do not want to participate in its manifestation”, added he.
Hoping to maintain a delicate balance between the new collection and the new world order after quarantine, Virginie Viard remained true to her original idea of Capri and described the new show as “A walk along the Mediterranean coast”. Perhaps due to the fact that the designer worked on the collection for only four weeks in May, the result was just as carefree.
Virginie Viard presented soft and casual clothes in a range of colors, many of them decorated with embroidery.
